The Google Story by David A. Vise

The Google Story is a fascinating insight into the development of one of the fastest growing global brands of the 21^st Century.

David A. Vise, a journalist at the Washington Post, explains the creation of Google through its meteoritic rise from a start-up to a multi-billion dollar international business.  

Vise is clearly a huge fan of Google and his admiration is clear to see from the first chapter. He very rarely criticises the company and many areas are viewed with rose-tinted glasses. But then to be honest who isn’t a fan of Google? A company which has become so popular it is both a noun and a verb.

It is also clear Vise shares Google’s hatred of Microsoft and regularly looks at the constant battle between the two companies as they attempt to out-do each other on the latest developments, partnerships and takeovers.

However, this does not prevent Vise creating an excellent book which looks at the start of a digital revolution transforming the world we live in today. Indeed without Google, this blog would probably not exist as the platform it is written on wouldn’t have been created!

The Google Story charters the development of Silicon Valley and the vast amount of businesses created within the creative and digital industries. Many have failed, but many have not, partly due to Google’s success. When you think of Google, you think of the internet.

Google was the catalyst for a wide-spread of entrepreneurs across the world to start a business and employ millions of people, boosting economies in thousands of locations.

More importantly, Google has inspired creative minds to develop innovative and fun projects, products and services to better lives. This can only be a positive we should all cherish and aspire to.

The Review of Books score: 4/5